Building Credibility from the Ground Up
Launching First Website for a General Contractor
Chris Lundgren, owner of Lundgren Builders, recognized the need for a professional online presence to establish credibility and showcase his expertise in remodeling and new home construction. As a growing general contractor, Chris wanted a website that would not only introduce his business to potential clients but also grow alongside his company’s expanding services.
THE CHALLENGE
Lundgren Builders had never had a website before. Chris’s primary concern was to create a digital platform that would present him as a credible, experienced builder and help attract new business. The solution needed to be phased—starting with a simple, effective three-page website highlighting core services, company background, a portfolio, and contact information, with plans to expand as the business grew.
This project exemplifies the importance of web design for a general contractor: building a site that communicates trust, showcases completed work, and adapts to future growth. The initial focus was on clear branding, user experience, and a strong foundation for digital marketing, ensuring Lundgren Builders could stand out in a competitive market
The Solution
To establish Lundgren Builders’ online presence, we developed a custom WordPress website designed to grow with the business’s evolving needs. Our approach emphasized clear, engaging content and a professional design to build credibility from day one.
Key Features:
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Project Gallery: We included a visually engaging gallery to showcase completed projects, allowing visitors to see the quality and scope of Lundgren Builders’ work at a glance.
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Why Choose Us Section: To further enhance credibility, we added a dedicated section highlighting the company’s values, experience, and commitment to customer satisfaction.
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Testimonials: Client testimonials were prominently featured, providing social proof and reinforcing trust with prospective customers.
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Free Consultation Call to Action: Each page included a clear call to action, inviting visitors to schedule a free consultation and take the next step toward their own project.
Discovery Meeting: We began with a detailed session to understand Chris’s goals, services, competitors, and ideal clients.
Home Page Design: Crafted a compelling home page with strong branding and intuitive navigation.
Home Page Walk Through: Reviewed the design with Chris to ensure alignment with his vision.
Website Design: Designed remaining pages, including services, portfolio, and contact, with live progress access.
Website Walk Through: Conducted a final review and made any necessary revisions.
Website Launch: After quality assurance, we launched the site, providing a professional digital presence ready for growth.
Results
Since launching the new website, Lundgren Builders has seen impressive growth and early success in establishing their online presence. According to Google Console Insights, the website experienced a 125% increase in clicks over the last month, indicating strong and growing interest from potential clients.
The top search queries driving traffic to the site are directly related to the business name, ‘lundgren builders’, demonstrating effective brand recognition and credibility in the local market.
Additionally, the website currently ranks at position 3.7 in Google search results for the key term ‘lundgren builders’, placing it among the top results and increasing visibility to prospective customers.
These metrics reflect a successful launch and a solid foundation for future growth as the website expands and SEO efforts continue.
Overall, the results confirm that the phased website development approach, combined with a robust gallery, credibility-focused sections, testimonials, and a clear call to action, has effectively met the client’s goal of building credibility and attracting relevant traffic.
Client Testimonial
“What really stood out to me from the very first meeting with Bobby at Affinity for Design was her vision—not just to build a website, but to help me grow a business I could someday sell. I’d never thought about my website that way before, and it really struck me. The entire process was perfectly laid out, with clear expectations, timelines, and communication. When it was finished, I was blown away by how they captured everything I do in my business and turned it into a website that truly represents me. I couldn’t be happier with the result and can’t say enough good things about working with Affinity for Design.”
— Chris Lundgren, Owner, Lundgren Builders
