Affinity for Design timeline
1972: THERE IS MUSIC IN A TYPEWRITER

At a high school field trip to the symphony, my life changed forever. The orchestra had finished rehearsing and a man was introduced with a typewriter as his instrument. He made the most beautiful music I had ever heard. Click click, tap tap tap, ding ding ding. I knew I wanted to make music from a typewriter more than anything and I did. Typewriters evolved to computers and I to advertising, but the desire to make every design “sing” is still there.

Click here to hear the video.

 

1994: A DESIGN AGENCY FOUNDED

Computer Philes (“files”) was created out of the desire to help people. Computers were new and I had a passion for them and wanted to share it with everyone. So, I kept adding services… I taught grandparents how to connect to their grandchildren… I helped hundreds of people with their careers by creating resumes… And Computer Philes evolved to Affinity for Design. With a new name came a focus on businesses and their growth with our marketing designs.

See our portfolio for yourself.

 

2011: A LESSON IN CONFIDENCE

Affinity for Design was hired by a wonderful woman, Gigi Centaro, to design a book cover for her new cookbook. The design request was for a high heel and tomato. When her book cover was completed, she entered the cover into a statewide design book competition and won best book cover design. I was stunned. Gigi showed me her award and as she took it back said, “This award could have been yours if you believed in your design as much as I did.” I decided at that point, I will never doubt my customer’s vision nor Affinity’s design talent. A lesson well learned. (As a side note, at Gigi’s passing, her family gave the award to me and it is one of my greatest treasures.)

See the book cover that won.

 

2012: AFFINITY FOR DESIGN GROWTH

Most people are surprised to learn that my degree is in Chemistry. There is the whole right brain versus left brain argument, but I prefer to think of creativity as intelligence having fun. Affinity for Design attracts clients like Eller College, RTEAM Magazine (a Raytheon publication), MPG Automotive Services, and PVB Steel Fabrications because we are the perfect union between technical and creative design.

View our technical designs.

 

2016: OUR CUSTOMER SUCCESS IS OUR SUCCESS

We developed our mission statement 20 years after the company was founded, but better late than never. “We increase our customers’ exposure and profit through impactful solutions created by our talented design team.” Our work has contributed to MPG Automotive Services growing from one location to six (and counting!) Lifestyle Hearing Solutions grew from one location to two even though CostCo is a competitor on price. When advertisement is developed to strategically interact with consumers, profits happen.

See a sample of our ad designs.

Our Team

bobbi-still-marketing-designer

Bobbi Still

Owner | Designer

robert-penate-marketing-designer

Robert Peñate

Sr. Designer

beth-king-marketing-designer

Beth King

Production | Design Intern

pixel-affinity-owner

Pixel

Company Doorbell

How We Work

Creating beautiful marketing products that deliver real results across all media is what excites us and gets us out of bed every morning. Add to that our commitment to outstanding design, detailed processes, teamwork, and a desire to keep on top of the latest design and technological trends, and you’ll have some idea of what makes us tick.

We are committed to long-term relationships with our clients. We will be ready to respond quickly and effectively as both practical day-to-day support and as brand champions for your organization.

This involves working with your team to plan and produce innovative and creative solutions – from websites and advertising to brochures and trade shows.

LISTEN.

We have been providing a full service graphic design and marketing strategies to our clients for more than 20 years. This has taught us that the most important part of any job is simply to listen to the customer.

That’s how we get to know them and the way they think, learn all about both the product or service they offer, and the marketing message they want to convey.

RESEARCH.

Once the specific requirements of the project are defined, we start our information gathering phase. Our research is extremely beneficial, there would be nothing worse than designing a new logo for a company only to discover it’s too similar to a competitors or creating a brochure and then finding out at the last moment that the style doesn’t suit the market.

We then brainstorm ideas and find the creative direction and we want to follow.

CREATE.

It’s time to create. From copy writing to photo and font selection, we bring together all the elements you need to make your communications a success.

Once everything is agreed, we provide you with detailed proofs so that you can check all the detail, and make sure everyone is happy with the content before we finalize artwork in whatever medium is required.

DELIVER.

Delivering your communications means finding the right production resources for your needs – whether it is printed or electronic. We can arrange everything for you through our wide-ranging network of approved suppliers.

Alternatively, where you have an existing relationship with your own supplier, we will work closely with them to ensure a successful delivery.

Affinity for Design logo

GET OUR NEWSLETTER

Tips for Marketing, Design, Web, and Print.

AFFINITY FOR DESIGN: The Design Agency for the Busy Professional

Affinity for Design is more than a graphic design agency, we are an engaged marketing partner with branding, marketing, and content strategies for your advertising.

Contact Us by Email | Or Call Today! active phone link 520-721-5776.

75 South Gollob Rd, Tucson AZ 85710 | Map