1972: THERE IS MUSIC IN A TYPEWRITER
At a high school field trip to the symphony, my life changed forever. The orchestra had finished rehearsing and a man was introduced with a typewriter as his instrument. He made the most beautiful music I had ever heard. Click click, tap tap tap, ding ding ding. I knew I wanted to make music from a typewriter more than anything and I did. Typewriters evolved to computers and I to advertising, but the desire to make every design “sing” is still there.
Click here to hear the video.
1994: A DESIGN AGENCY FOUNDED
Computer Philes (“files”) was created out of the desire to help people. Computers were new and I had a passion for them and wanted to share it with everyone. So, I kept adding services… I taught grandparents how to connect to their grandchildren… I helped hundreds of people with their careers by creating resumes… And Computer Philes evolved to Affinity for Design. With a new name came a focus on businesses and their growth with our marketing designs.
See our portfolio for yourself.
2011: A LESSON IN CONFIDENCE
Affinity for Design was hired by a wonderful woman, Gigi Centaro, to design a book cover for her new cookbook. The design request was for a high heel and tomato. When her book cover was completed, she entered the cover into a statewide design book competition and won best book cover design. I was stunned. Gigi showed me her award and as she took it back said, “This award could have been yours if you believed in your design as much as I did.” I decided at that point, I will never doubt my customer’s vision nor Affinity’s design talent. A lesson well learned. (As a side note, at Gigi’s passing, her family gave the award to me and it is one of my greatest treasures.)
See the book cover that won.
2012: AFFINITY FOR DESIGN GROWTH
Most people are surprised to learn that my degree is in Chemistry. There is the whole right brain versus left brain argument, but I prefer to think of creativity as intelligence having fun. Affinity for Design attracts clients like Eller College, RTEAM Magazine (a Raytheon publication), MPG Automotive Services, and PVB Steel Fabrications because we are the perfect union between technical and creative design.
View our technical designs.
2016: OUR CUSTOMER SUCCESS IS OUR SUCCESS
We developed our mission statement 20 years after the company was founded, but better late than never. “We increase our customers’ exposure and profit through impactful solutions created by our talented design team.” Our work has contributed to MPG Automotive Services growing from one location to six (and counting!) Lifestyle Hearing Solutions grew from one location to two even though CostCo is a competitor on price. When advertisement is developed to strategically interact with consumers, profits happen.
See a sample of our ad designs.